Every one loves Peanut Butter. In fact, it is the go to food product of consumers worldwide. It is called a Super Snack. The largest manufacturer and consumer of peanut butter is USA with a consumption of around 860,000 MT per year, followed by Netherlands, UK, Nigeria, South Africa, Japan and the list goes on. The top 5 exporters of peanut butter in the world are USA, China, Germany, Netherlands, Argentina and India.
Peanut Butter Usage Trends
There are many ways that companies market Peanut butter. These are Health & Fitness markets, consumer market and the specialty flavour market. In India, however, the mainstream growing segment is the health and fitness market. The biggest reasons for the growth of health & fitness market category are because of the urban population of India. They are the major consumers of peanut butter. With vegan and vegetarian diet also gaining popularity, protein needs of the health-conscious population are dependent on non-animal products, and there is none better than peanut butter to fill your body with proteins. That is why it is called a Super Snack.
Super Snack Consumption in India
As of now, usage of peanut butter in India is not that high. In fact, we were not consuming even 10% of the consumption levels of people from USA in any aspect despite the population of India being second only to China. This is because the usage of peanut butter in India is mainly in urban centres. However, the last decade saw the consumption level of Peanut butter increasing. Another reason for low consumption levels is that presently only supermarkets or hypermarkets sell Peanut butter. These are mostly based in urban centres. Very small number of local shopkeepers keep peanut butter variants.
The potential of peanut butter consumption in India is very high and it will increase as the benefits of the product reaches to every consumer despite living in the rural or urban region. GET Peanut Butter is of international quality and is exported to various countries under the private labelling business. Get Peanut butter has multiple flavours catering to different segments. With so many choices, it’s time to make your lifestyle healthier. Choose peanut butter in your daily diet and you will never regret it, more so we bet you will love it.